Overview
Star Tribune is the largest newspaper in our beloved Minnesota, and a vital member of our community. As part of a major transformation, the Star Tribune undertook its largest tech update in decades. We were thrilled to help plan the architecture.
Star Tribune
Star Tribune
How to Simplify a Technical Overhaul






Never Too Many Cooks
As you can imagine, there are a lot of competing interests in how a newspaper does its business. To get consensus, we worked closely with members from different teams, in person! Before finalizing the plan, we had multiple rounds of feedback and updates.
Extreme Scalability
An interesting aspect to a newspaper website is that one day it could very well get 1,000 times its normal traffic. Just imagine how many people went to the site the day Prince died (RIP The Great One)! We created an architecture that combined the speed and stability of static content, with the dynamic user experience people have come to expect.
Wrap up & Next Steps
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Services
Project Management
Research
Analysis
Architecture
—
Wrap up & Next Steps
The Star Tribune is constantly evolving. With its biggest tech transformation in decades, the platform needed to support both massive traffic spikes and everyday readers. Our work helped lay the foundation for a more stable, flexible experience—one that meets the moment, no matter what that moment is.
Services
Project Management
Research
Analysis
Architecture


Soto was absolutely instrumental in setting up the Star Tribune to re-envision our technical future. Their ability to not only understand technology but also the people it impacts really sets them apart from other agencies I have worked with in the past.
Chad Wagner
Chad Wagner
VP of Engineering @ The Star Tribune




Star Tribune
Star Tribune
How to Simplify a Technical Overhaul
Overview
Star Tribune is the largest newspaper in our beloved Minnesota, and a vital member of our community. As part of a major transformation, the Star Tribune undertook its largest tech update in decades. We were thrilled to help plan the architecture.





Soto was absolutely instrumental in setting up the Star Tribune to re-envision our technical future. Their ability to not only understand technology but also the people it impacts really sets them apart from other agencies I have worked with in the past.
Chad Wagner
Chad Wagner
VP of Engineering @ The Star Tribune
Never Too Many Cooks
As you can imagine, there are a lot of competing interests in how a newspaper does its business. To get consensus, we worked closely with members from different teams, in person! Before finalizing the plan, we had multiple rounds of feedback and updates.
As you can imagine, there are a lot of competing interests in how a newspaper does its business. To get consensus, we worked closely with members from different teams, in person! Before finalizing the plan, we had multiple rounds of feedback and updates.
Extreme Scalability
An interesting aspect to a newspaper website is that one day it could very well get 1,000 times its normal traffic. Just imagine how many people went to the site the day Prince died (RIP The Great One)! We created an architecture that combined the speed and stability of static content, with the dynamic user experience people have come to expect.
—
Wrap up & Next Steps
The Star Tribune is constantly evolving. With its biggest tech transformation in decades, the platform needed to support both massive traffic spikes and everyday readers. Our work helped lay the foundation for a more stable, flexible experience—one that meets the moment, no matter what that moment is.
Services
Project Management
Research
Analysis
Architecture
—
Wrap up & Next Steps
The Star Tribune is constantly evolving. With its biggest tech transformation in decades, the platform needed to support both massive traffic spikes and everyday readers. Our work helped lay the foundation for a more stable, flexible experience—one that meets the moment, no matter what that moment is.
Services
Project Management
Research
Architecture
Analysis

